I’ve been lucky enough to manage Pinterest for a client in the nursery decor space and baby clothing space. Over the past months, we’ve grown their profile from 6.1 million to 10 million impressions . Want to know how we pulled it off? Here’s a closer look at the strategies we used to get these fantastic results.
Key Takeaways
- Client Onboarding: I began handling the client’s Pinterest account in November of last year.
- Seasonal Growth: The “ber” months (November to December) showed a significant increase in outbound clicks, impressions, and conversions.
- Content Strategy: We revitalized a dormant blog (cozynursery.com) by adding relevant blog pins aimed at affiliate marketing and product showcases.
- Consistent Blogging: Implemented a strategy of publishing one blog post per week, which was then promoted on Pinterest.
- Organic Growth: There was a notable rise in organic outbound clicks to the blog pages, which in turn drove traffic to the shopping website.
- Ad Strategy: Occasionally ran ads for top-performing pins but primarily focused on organic growth.
- Search Optimization: The majority of blog pins consistently ranked high in Pinterest search results for targeted keywords.
Actions Taken
- Profile Audit: Conducted a thorough audit of the Pinterest profile to identify strengths and areas for improvement.
Starting with a comprehensive audit, we identified key areas where the profile could be optimized. This included updating the bio, creating SEO-friendly board titles and descriptions, and ensuring all boards were well-organized and relevant to the niche. - Keyword Research: Utilized both free and paid keyword research tools to find the best keywords to target.
By using tools like Pinterest Keyword Planner and Tailwind, we performed in-depth keyword research. Keywords were strategically incorporated into pin titles, descriptions, and images. This helped in enhancing the visibility of pins in search results and attracting the right audience. - SEO for Pins: Incorporated relevant keywords into the photo titles, descriptions, and on the photos themselves.
Consistent content creation was key. We revived a dormant blog by publishing one new post per week. These posts were then converted into pins, focusing on high-quality images and engaging content. By posting 5-7 fresh pins daily, we kept the profile active and engaging. - Fresh Content: Posted fresh pins daily, averaging 5-7 pins per day, leveraging the client’s extensive product catalog.
While the primary focus was on organic growth, we occasionally ran ads for top-performing pins to boost visibility. This balanced approach helped in driving both organic traffic and targeted ad traffic, ensuring a steady growth in impressions and engagement. - Scheduling and Statistic Monitoring: Ensured proper rotation and scheduling of pins to maintain consistent visibility and engagement.
Regularly monitoring Pinterest analytics allowed us to track the performance of pins and boards. This data-driven approach enabled us to refine our strategies, focusing more on what worked and tweaking what didn’t.
Results
- Impressions Growth: Increased impressions from 6.1 million to 10 million.
- Follower Growth: Grew the follower count from 84,000 to over 88,000.
- Enhanced Engagement: Significant increase in outbound clicks, especially during the “ber” months.
- Top Search Rankings: Majority of blog pins ranked high in Pinterest search for targeted keywords.
- Organic Traffic Boost: Noticeable rise in organic outbound clicks to the blog pages, leading to increased traffic to the shopping website.
- Content Consistency: Successfully added and promoted one blog per week, enhancing content diversity and engagement.
- Effective Ad Strategy: Occasionally ran ads for top pins, balancing organic growth with targeted promotions.
If you’re looking to achieve similar results, consider these strategies and watch your Pinterest profile grow!
If you want a faster result from experts and to see how we can help you achieve similar success, feel free to reach out. Happy pinning!
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